What we do...
One of the most valuable tools a company can possess is one that helps them evaluate and monitor customer service and the skills of their sales team. Understandably, it is extremely difficult to investigate your own employees. RKR can provide an objective view of your company, giving you an extremely valuable tool to help you increase sales and strengthen your company in the market place.
Mystery Shopping
RKR/MG can help you achieve your goals by using a unique method called Mystery Shopping. We anonymously visit your sales staff or those of your competitors, posing as real customers. To help you better understand how effective your sales staff is, RKR/MG will send trained and experienced Mystery Shoppers to your location to evaluate your company's customer service and to describe the actions, attitude and sales skills of your employees.
Competitor Information
As owner or sales manager, it is very difficult for you to find the time to monitor the competition. RKR/MG's Mystery Shoppers will evaluate your product and sales staff and compare them with your competitors'. RKR/MG will uncover what your competitors are saying about you and your product.
Market Analysis
RKR/MG researches many businesses such as yours. We can provide you with evaluations and suggestions to help you best target new customers and successfully hold on to existing ones. Our strategic information can help you develop an on-going marketing and sales strategy which can be vital to your stability and sales goals.
Customized Service
All of our programs are customized to your specific needs. RKR/MG will help you determine the specific strategic information you need prior to these evaluations. Your valuable time will be spent doing what you do best...helping your company grow.
The collected information is reported in a clear, concise and usable format. The reports are promptly submitted so you can take immediate action for improvement. At your request, RKR/MG will personally review each report with you to help you determine how to best use your evaluation.
And RKR/MG follows up by keeping in contact with you to make sure you are totally satisfied. Rickie Kruh Research and Marketing Group provides you with all of this at an extremely competitive cost.
Sales Evaluations
RKR/MG will send trained and experienced Mystery Shoppers to your location to evaluate your company's customer service and to describe the actions, attitude and sales skills of your employees. RKR/MG then provides a written report detailing how well your employees uncover your customer's needs, overcome their objections, and answer your customer's questions. Our reports also describe how well your product is being demonstrated. There is simply no better way to find out about your sales team than from the customer's vantage point.
RKR/MG enables you to indirectly participate in the actual sales experience presented by your employees, similar to what your customers encounter.
Marketing research
RKR/MG offers a full range of Marketing Research programs which are customized to meet your needs. Some of the techniques used to collect information are:
focus groups
telephone interviews
exit interviews
tabulation and analysis
After the information is gathered it is evaluated by trained professionals whose primary objective is to help your business succeed. The collected information is reported in a clear, concise and usable format.
Sport, Recreation, Leisure consulting
RKR/MG provides focused marketing consulting for the sport, recreation, and leisure industry.
We aren't satisfied until you are satisfied.
All services are guaranteed...100%. RKR's services have been proven effective to increase visibility and sales, encourage the improvement of sales representatives, and establish upwardly progressive and successful marketing management.